Fractional CMO
For local service businesses, hospitality and recreation brands, and companies with several locations. Jarem Frye sets the plan, the ZenFish Marketing team keeps the people and vendors carrying it out on track, and you get a results report every month.
How it works
As your Fractional CMO, Jarem isn't the person who does all the work. He's the leader who makes sure your team's work pays off, and he sets priorities by profit, the only difference that matters.
Packages
Prices are starting monthly fees. Your exact fee depends on the number of locations, channels and people involved, and it is confirmed in writing before work starts.
from $2,500 / month
You have people doing the work and need a senior marketer to set direction and check it.
from $5,000 / month
You need someone to own marketing, run the plan and manage the people and vendors doing it.
from $8,000 / month
You run several locations or a fast-growing team and need marketing at the leadership table.
| Fractional CMO | Marketing agency | Full-time CMO | |
|---|---|---|---|
| Typical cost | From $2,500 / month | $3,000–$15,000 / month, per service | $180,000+ / year plus benefits |
| Owns the whole plan | Yes | Only its own services | Yes |
| Recommends what's best, not what it sells | Yes | Not usually | Yes |
| Manages your vendors and staff | Yes | No | Yes |
| Time to start | About two weeks | Two to four weeks | Three to six months to hire |
Full-time CMO salary is a general US range for small and mid-sized companies. Agency fees vary widely by service and market.
Who you'd work with
Jarem learned marketing building his own invention, the world's first energy-storing prosthetic knee, into a global company. Sales doubled every year for four years, and he signed distributors across Europe and beyond. He then built and managed the digital marketing program for a billion-dollar-plus company before founding ZenFish Marketing.
He has led marketing as a bootstrapped founder, inside a billion-dollar company, and for high-net-worth clients, and he knows every marketing dollar has to earn its keep.
Jarem's full storyQuestions
Want to see the thinking first? Start with a Marketing Health Report. It's the same research that opens every engagement.
A Chief Marketing Officer who works with your business part-time. You get senior marketing leadership, someone who sets the strategy, owns the budget and manages the people doing the work, for a monthly fee instead of a full-time executive salary.
An agency sells you its own services: ads, a website, social posts. Jarem doesn't sell any of those. His job is to decide what your business needs, hire and manage whoever does it best (your staff, an agency or a freelancer), and hold them to results.
The first 90 days are a fixed engagement, because that's how long it takes to research, plan and show results. After that we continue month to month.
No. Some clients have a team, some have one person, and some have only vendors. Part of the first 90 days is deciding what help you actually need and finding it.
ZenFish Marketing is based in Sandy, Utah, and works with businesses across the US. Most of the work happens remotely, with in-person meetings when they're useful and practical.
It's the starting monthly fee for each level. The final fee depends on the number of locations, channels and people involved. It's confirmed in writing before work starts, and it doesn't change without your agreement.
Six short questions, with a reply from the ZenFish Marketing team within two business days.